The future of Home Buying and Selling isn't just digital. It's connected.

From vertical digitisation to Horizontal Digital Integration.

The second phase of transformation has begun.

The industry has digitised.

It hasn't integrated.

Over the last decade, mortgage lenders invested heavily in internal digitisation; application portals improved, decisioning accelerated, automation increased. But transactions still stall.

Why? Because the constraint is no longer inside the organisation. It sits between organisations.

Smart Data is emerging. Data Trust frameworks are forming. Yet few lenders have operationalised them across their partner ecosystems.

This is where Horizontal Digital Integration matters.

Find Out More

Built for one sector. Focused on one outcome.

Novus Strategy is the only consultancy dedicated exclusively to UK home buying and selling.

We specialise in solving one problem:

how to move from fragmented journeys to a predictable, fast and frictionless property transaction.

Horizontal Digital Integration outcomes

Operationalise Smart Data
HDI Foundations

Customer Journey Redesign
HDI Foundations

Predictability & Scale
HDI Impact

Speed to Completion

HDI Impact

Ecosystem

Scale
HDI Impact

What is Horizontal Digital Integration?

Horizontal Digital Integration (HDI) is the orchestration of data, decisioning, facilitation and settlement across multiple actors, including consumers, in a transaction.

It is not a platform. It is not another integration layer.

It is an operating model shift from siloed optimisation to ecosystem predictability.


When operationalised across your organisation, HDI enables:

Reduced friction across the customer journey

Faster, cleaner data exchange

Predictable transaction milestones

Measurable improvements in speed to completion

Achieve HDI with Novus Strategy

01

Strategic Advisory

Defining ecosystem strategy, Smart Data readiness, and HDI adoption pathways.

02

Product Design

Redesigning the customer journey using data modelling and friction analysis.

03

Build & Delivery

Embedding product, technology and operational capability to execute transformation.

Deep industry insight and proprietary simulators

Journey Modelling Simulator

Leverage our proprietary journey modelling capability to quantify impact on friction, delay and data.

10-Point HDI Health Check

HDI health check for your business where we will help you identify your key strategic priorities.

Property Industry Roadmap

Book a 90-minute industry roadmap briefing for a genuinely fresh perspective on your outlook.

HELPING YOU DIGITALLY TRANSFORM THE HOME BUYING SECTOR

With a unique blend of expertise and industry knowledge, we offer three core services

Strategic Consulting

Our Executive advisory and strategy services enable you to understand tomorrow’s landscape.

By defining strategies and actionable pathways that can be implemented at scale, we help increase both top- and bottom-line revenue.

Learn More 

Workforce Acceleration

We provide access to technologists, creatives, and entrepreneurs to improve the quality, velocity, and capacity of your operations.

Our team becomes an extension of your organisation, working collaboratively to ensure the smooth implementation of transformative projects.

Build New Businesses

Novus creates startups. A new business can capitalise on opportunities and penetrate new markets.

You can confidently expand your horizons with our knowledge and agility in starting and supporting new ventures. From concept to cash, fast.