The 7 Pillars of Digital Transformation: A Deep Dive into the Novus Digital Maturity Index

Jakub Cambor

June 14, 2024

The 7 Pillars of Digital Transformation: A Deep Dive into the Novus Digital Maturity Index

Embarking on the journey of digital transformation, you must understand where your organisation stands in the digital landscape. The Novus Digital Maturity Index (NDI) serves as a compass, guiding businesses through the complexities of digitalisation by offering a quantitative assessment of their digital maturity.

This assessment is pivotal in identifying both the strengths and the areas needing enhancement to keep pace with an ever-evolving digital economy.

Understanding the Seven Pillars of Digital Maturity:

  • Business Alignment: Ensuring your digital strategy is in harmony with your business goals.

  • Risk & Compliance: Evaluating your organisation's processes for meeting regulatory standards and managing digital risks.

  • Digital Capabilities: Assessing the technical skills and tools at your disposal to drive digital initiatives.Stakeholder Engagement: Measuring how effectively you communicate and involve stakeholders in your digital transformation journey.

  • Digital Business Strategy: Crafting a strategy that leverages digital technologies to enhance business performance.Agile Innovation: Your ability to rapidly develop and implement new solutions in response to market changes.Culture and People: Cultivating a digital culture and upskilling your workforce to thrive in a digital-first environment.

Navigating the Stages of Digital Maturity:

  • Incidental (Ad-hoc): Digital efforts are uncoordinated and sporadic.

  • Intentional (Organised): Digital strategies are developed with specific goals in mind.

  • Integrated (Consolidated): Digital practices are harmonised across the organisation.

  • Optimised (Advanced): Digital is ingrained in the business, driving continuous improvement and innovation.

Leveraging the Novus Digital Maturity Index:

  • Comprehensive Assessment: Engage in a thorough evaluation encompassing your Digital Business Strategy, Operating Model, and more to pinpoint your current digital standing (Digital Maturity Assessment).

  • Strategic Planning: Utilise the insights gained from the NDI to formulate a robust digital acceleration strategy, prioritising capabilities that align with your business vision.

  • Measurable Progress: The NDI's detailed criteria provide a clear benchmark for tracking improvements and gauging the effectiveness of your digital transformation efforts.

By meticulously assessing your organisation's position across these dimensions, the Novus Digital Maturity Index not only demystifies your current digital capabilities but also lays out a strategic roadmap for digital acceleration. It's a critical step for any business seeking to not just participate but lead in the digital age.

Understanding the 7 Key Pillars of Digital Transformation

In your quest to achieve a successful digital transformation, it's essential to adopt a human-centric approach that prioritises the needs and experiences of individuals at every level of your organisation. The Novus Digital Maturity Index (NDI) emphasises this perspective, highlighting the importance of aligning digital strategies with human elements to drive meaningful change.

Here's how you can understand and implement the seven key pillars of a human-centric digital transformation:

  • Understanding Employee Needs: Recognise the unique requirements and aspirations of your workforce to ensure that digital solutions foster an environment conducive to productivity and satisfaction. By focusing on what your employees need, you can tailor technology to enhance their work-life balance and overall engagement (Human-Centric Digital Transformation).

  • Empowering Employees with Technology: Equip your team with the right digital tools and platforms that enable them to perform at their best. This empowerment not only boosts efficiency but also encourages a sense of ownership and innovation within your organisation.

  • Enhancing Customer Experience: Utilise digital technologies to create seamless and personalised customer experiences. By doing so, you'll not only meet but exceed customer expectations, fostering loyalty and driving business growth (Digital Transformation Strategies).

  • Promoting Collaboration and Teamwork: Encourage a collaborative environment where teamwork is facilitated through digital channels. This helps in breaking down silos and ensures that ideas and information flow freely across your organisation.

  • Cultivating a Culture of Innovation: Create an organisational culture that embraces change and encourages experimentation. By measuring success beyond ROI, you can foster a climate where innovation thrives and is recognised as a key driver of digital maturity.

  • Incorporating Ethical Considerations: Ensure that your digital transformation initiatives are grounded in ethics. This involves considering the impact of technology on society and integrating responsible practices into your digital strategies.

  • Measuring Success Beyond ROI: While financial performance is important, it's crucial to assess the broader impact of digital transformation on your organisation's culture, customer satisfaction, and operational efficiency.

To fully embrace digital readiness, your organisation must consider both internal capabilities and how you interact with the external digital ecosystem.

The UK's Digital Strategy outlines seven pillars of digital readiness that can serve as a benchmark for your digital maturity assessment:

  • Digital Solution Design: Crafting solutions that are intuitive and meet user needs.

  • Digital Solution Testing: Rigorously testing digital products to ensure reliability and user satisfaction.

  • Data Management: Implementing effective data management practices to harness the power of data for decision-making.

  • Infrastructure: Building robust digital infrastructure, including superfast broadband and mobile reception, to support digital activities.

  • Content: Developing high-quality digital content that engages and informs users.

  • Commercialisation: Exploring commercial opportunities to maximise the value of digital initiatives.

  • User Support: Providing comprehensive support to help users navigate and benefit from digital solutions.

By aligning your digital transformation strategy with these pillars, you can enhance your digital capabilities and accelerate your journey towards digital excellence. Remember, the path to digital maturity is not just about technology; it's about strategically leveraging digital to enrich the human experience within your organisation and beyond.

Benchmarking Your Organisation’s Digital Maturity

To effectively benchmark your organisation's digital maturity, it is crucial to understand where you stand in relation to both your industry peers and the broader digital landscape.

Here's how you can leverage existing models and tools to accurately assess and benchmark your digital maturity:

  • Utilising the Digital Maturity Benchmark: Developed in collaboration with BCG, this tool is designed to evaluate your current position on the path to data-driven marketing and attribution. By completing the assessment, you'll receive a personalised report that not only benchmarks your organisation against industry peers but also offers strategic recommendations tailored to your unique situation.

  • Recognising the Four Stages of Digital Marketing Efficiency: Your digital marketing efforts can be categorised into one of four stages—Nascent, Emerging, Connected, and Advanced. Understanding which stage your organisation falls into is vital for identifying the steps needed to progress to the next level of digital marketing proficiency and profitability.

  • Aligning Indicators with Business Strategy: Benchmarking your digital transformation isn't just about technology; it's about ensuring that your goals, scope, and specific outcomes are in line with your overall business strategy. This means defining clear indicators that measure the success of your digital initiatives in contributing to strategic business objectives.

The Importance of Digital Maturity Assessment

Understanding the level of digital maturity within your organisation is not merely beneficial; it's a strategic imperative. By conducting a digital maturity assessment, you gain a comprehensive picture of your capabilities and readiness to embrace digital transformation. Here are the key reasons why this assessment is crucial:

  • Strategic Insight and Planning: A digital maturity assessment provides an evidence base that is invaluable for strategic planning. It helps you to pinpoint areas for improvement and encourages knowledge sharing, offering a comparative perspective with similar organisations. This insight is critical for informing commissioning and ensuring that your digital strategies are aligned with your broader business objectives (Forbes).

  • Operational and Financial Benefits: Organisations that reach higher levels of digital maturity can continuously track and monitor business health, leading to improved decision-making. This, in turn, translates into tangible benefits such as increased revenue and customer satisfaction. In fact, companies with higher digital maturity are more likely to significantly outperform their industry average on crucial financial metrics (Qentelli).

  • Customer-Centric Adaptation: In today's rapidly evolving market, understanding and meeting customer demands is paramount. Digital maturity enables you to adapt to ongoing technological changes that affect customer expectations. By doing so, you remain relevant and competitive, ensuring that your organisation evolves in tandem with your customer's needs.

To measure and enhance your organisation's digital maturity, consider leveraging established models such as the Digital Maturity Model (DMM) by Deloitte or BCG's Digital Acceleration Index (DAI). These frameworks offer a structured approach to assessing your progress and provide a clear roadmap for digital acceleration. They define various stages of digital maturity and equip you with the tools to measure your organisation's advancement through each phase.

Remember, achieving digital maturity is a collaborative effort. It requires individuals at all levels to drive transformation from both a technological and an organisational perspective. By committing to regular assessments, you ensure that your digital maturity index remains a dynamic tool that reflects your ongoing progress and guides you towards digital excellence.

Implementing Insights from the Novus Digital Index

When you harness the insights from the Novus Digital Maturity Index (NDI), you are engaging with a tool that has been meticulously designed to propel your organisation towards digital excellence. Implementing these insights can be transformative, leading to a 26% higher profitability compared to less digitally mature peers.

Here's how to effectively implement the insights from your NDI report:

  • Strategic Action Based on Quantitative Analysis: Conduct a thorough digital maturity assessment to understand your organisation's current digital stance.Utilise the NDI to dissect and scrutinise the subtleties of your digital capabilities across the seven pillars of digital transformation.Translate the comprehensive report and scoring from the NDI into actionable strategies that align with your organisation’s digital acceleration goals.

  • Prioritisation and Roadmap Development: Leverage the benchmarking data and prioritised activities provided by the NDI to focus your resources effectively.Develop a clear pathway for enhancing your digital maturity, ensuring that each step is strategically positioned to yield maximum impact.Use the NDI's defined roadmap as a guide for systematic implementation, ensuring that digital transformation initiatives are executed in a cohesive and structured manner.

  • Monitoring Progress and Adapting to Market Changes: Track improvements through periodic NDI assessments, demonstrating tangible progress to stakeholders and adjusting strategies in response to market movements.Utilise the NDI to stay ahead of the curve, identifying new areas where technology assets should be focused to maintain a competitive edge.Embrace the NDI as a dynamic tool that not only gauges current digital readiness but also uncovers opportunities for continuous improvement and innovation.

By integrating the insights from the NDI into your organisation's strategic planning, you are equipping your business with the knowledge and framework necessary to thrive in a digitised marketplace. The NDI provides a granular view of your digital maturity, allowing you to pinpoint specific areas of strength and opportunity, which is essential for informed decision-making and sustained digital growth.

How the NDI Compares to Other Digital Maturity Models

As you seek to enhance your organisation's digital capabilities, it's imperative to understand how the Novus Digital Maturity Index (NDI) fits within the landscape of digital maturity models.

Here's a comparison to other models that may inform your digital acceleration strategy:

  • Comparative Dimensions:The NDI focuses on seven pillars crucial for digital transformation, including Business Alignment and Agile Innovation. In contrast, Deloitte's Digital Maturity Model (DMM) evaluates across five dimensions such as Customer and Operations, with a granular approach using 28 sub-dimensions and 179 individual criteria. This comprehensive assessment aids in benchmarking your digital maturity against peers and identifying strategic focus areas (Deloitte's Digital Maturity Model).While both models aim to provide a pan-organisational view, the NDI's approach is to give a strategic roadmap based on the assessment, whereas the DMM offers a detailed criterion for tracking improvements and gauging the effectiveness of digital initiatives.

  • Business Capabilities and Frameworks:Bumann and Dr. Peter's research has identified eighteen digital maturity models and frameworks, highlighting six repeated business dimensions that provide a generic cross-industry framework for digital transformation leadership. These dimensions include Strategy, Technology, and Corporate Culture, which are essential for any digital maturity framework (Digital Transformation Frameworks).The NDI incorporates these dimensions into its assessment, ensuring that your digital transformation strategy is comprehensive and considers all critical aspects of business capabilities.

  • Efficiency of Framework Assessment:A study comparing manual and semi-automatic frameworks for assessing digital maturity models' similarity suggests that a semi-automatic framework, based on keyword comparison, is more efficient than manual KPI-level comparison. This method identifies similar KPIs, overcoming formulation differences, and is particularly useful in contexts like Industry 4.0 and smart manufacturing (Digital Transformation Maturity Models).The insights from the NDI can be implemented more efficiently by leveraging such frameworks, ensuring that your organisation's digital transformation initiatives are aligned with industry standards and best practices.

In your digital maturity assessment and digital acceleration efforts, it is vital to consider how the NDI's strategic focus on the seven pillars can complement and enhance the insights provided by other digital maturity models. By doing so, you ensure a holistic approach to your organisation's digital transformation journey, fully leveraging digital technologies to achieve a competitive edge in the digital economy.

Strategies for Advancing Your Organisation's Digital Maturity with NDI

To advance your organisation's digital maturity with the Novus Digital Index (NDI), you must integrate the insights it provides into your business strategy and operations.

Here are strategic steps to enhance your digital capabilities:

Step 1: Assess Current Digital Maturity Level

  • Begin by conducting a comprehensive digital maturity assessment using the NDI to quantify your organisation's strengths and weaknesses across the seven key pillars.

  • The NDI will provide a detailed report that includes scoring and benchmarking, allowing you to understand your position relative to industry standards and competitors.

Step 2: Secure Stakeholder Buy-In

  • Engage with key stakeholders to communicate the importance of digital maturity and the benefits it brings, ensuring alignment and support for the transformation journey.

  • Utilise the NDI’s insights to demonstrate potential areas for improvement and the impact on business performance, fostering a culture that embraces change and innovation.

Step 3: Develop Digital Strategy

  • With the NDI's assessment, craft a strategic plan that includes both short-term and long-term goals for digital acceleration.

  • Prioritise activities based on the NDI's recommendations, focusing on areas such as technology infrastructure investment, data management, customer experience, and developing a digital culture.

Step 4: Start Small and Scale

  • Implement the NDI's insights by initiating small-scale digital projects that can deliver quick wins and demonstrate value.

  • Gradually scale up successful initiatives, applying the lessons learned to larger, more complex digital transformation projects.

Step 5: Measure and Optimise

  • Use the NDI to establish key performance indicators (KPIs) for measuring success and progress in your digital maturity journey.

  • Regularly review these metrics and conduct follow-up maturity assessments to optimise processes and adapt to new digital trends and market demands.

By following these steps, your organisation can systematically enhance its digital maturity, ensuring that you not only keep pace with but also lead in the automated economy. Remember, digital transformation is an ongoing process, and the NDI serves as a vital tool in this continuous journey towards achieving and sustaining a competitive edge through digital excellence.

How NDI Elevates Digital Maturity and Transformation

When your organisation embarks on the digital transformation journey, the Novus Digital Index (NDI) plays a pivotal role in elevating your digital maturity and transformation efforts.

Here's how the NDI can enhance your organisation's digital capabilities:

  • Quantitative Assessment Across Key Pillars: The NDI rigorously evaluates your organisation's digital capabilities using quantitative methods, ensuring a data-driven approach to your digital maturity assessment. This meticulous evaluation covers the seven key pillars of digital transformation, including Business Alignment and Agile Innovation, to provide a holistic view of your digital landscape (Novus Strategy).By pinpointing areas that require improvement and recognising where your business is already excelling, the NDI helps you to understand and leverage your current digital strengths while addressing weaknesses (Deloitte Insights).

  • Strategic Implementation and Market Positioning: The NDI's detailed report, which includes scoring and benchmarking against market standards, serves as a powerful tool in defining a pathway to elevate your digital maturity. This enables you to strategically position your organisation in the modern marketplace, where high digital maturity correlates with faster reaction times and higher success rates in delivery and execution (LinkedIn).Whether you are at the inception of your digital initiatives or seeking to resolve issues in existing projects, the NDI provides the insights necessary to identify changes, triage problems, and maintain momentum in your digital transformation journey.

  • Cultivating a Digital-First Culture: A successful digital transformation transcends technology; it requires a new mindset and culture that is open to embracing change and experimentation. The NDI supports this cultural shift by outlining a digital maturity framework that guides organisations through the adoption of digital technologies and the nurturing of a digital-first culture (NDI).Utilising the NDI, your organisation can foster a culture that not only adapts to but also anticipates the demands of a digital competitive environment, ensuring that your digital acceleration efforts are both proactive and responsive.

By integrating the NDI into your organisation's strategic framework, you can systematically advance your digital maturity, aligning your digital strategies with the broader goals of business growth and innovation. This comprehensive and quantitative approach ensures that your journey towards digital excellence is both informed and effective.

Benefits of Using the Novus Digital Index for Your Organisation

Leveraging the Novus Digital Index (NDI) within your organisation offers a multitude of benefits, setting a solid foundation for your digital transformation journey.

Here's how the NDI can be a game-changer for your business:

  • Quantitative Evaluation Across Seven Pillars: The NDI's meticulous approach examines your readiness for digital transformation across Business Alignment, Risk & Compliance, Digital Capabilities, Stakeholder Engagement, Digital Business Strategy, Agile Innovation, and Culture and People. This detailed and quantitative evaluation provides a precise understanding of your organisation's position and readiness to embrace digital change.By assessing these pillars, you gain insights into how to strategically align your digital initiatives with your business objectives, ensuring that every digital effort contributes to your overall success.

  • Benchmarking and Strategic Alignment: Utilising the NDI allows you to benchmark your performance against industry standards and competitors, providing a clear perspective on where you stand in the digital landscape. This benchmarking is essential for recognising your organisation's unique selling points and areas that require enhancement.With the comprehensive report and scoring from the NDI, you can prioritise activities and develop a defined pathway to improve maturity. This strategic planning is crucial to fostering a culture of continuous improvement and indicating your business's readiness for digital transformation.

  • Competitive Edge and Informed Decision-Making: Digital Maturity Assessment (DMA), such as the NDI, is instrumental in helping businesses increase efficiency, enhance decision-making, and improve customer experiences. By enabling companies to make informed decisions on where to invest resources, the NDI ensures that you gain a competitive edge in the market.The NDI's holistic view, provided by the Digital Maturity Index (DMI), assesses six critical dimensions: Customer, Operations, Innovation, People, Technology, and Governance. This comprehensive tool measures your organisation's digital maturity, guiding you towards informed, strategic decisions that can transform your business.

By incorporating the Novus Digital Index into your organisation's strategic framework, you are not only preparing for the future but also optimising your current operations. The insights gained from the NDI can lead to significant improvements in agility, customer satisfaction, and ultimately, profitability. Embrace the NDI to ensure that your digital transformation initiatives are grounded in data-driven insights, align with your business goals, and are executed with precision and strategic foresight.


The Novus Digital Maturity Index (NDI) exemplifies a significant advancement in guiding organisations through their digital transformation journey. By providing a quantitative assessment across seven pillars of digital maturity, the NDI not only demystifies an organisation's current digital capabilities but also carves out a strategic roadmap for future growth and innovation. This multi-faceted approach ensures that businesses remain aligned with their goals, whilst fostering a culture that is agile and responsive to the rapid evolutions within the digital economy.

As we consider the digital future, the NDI stands as an imperative tool for organisations seeking to benchmark, strategise, and enhance their digital landscapes. The resultant elevation in digital maturity levels, as highlighted by successful case studies, underscores the potential for increased operational efficiency, customer satisfaction, and profitability. Embracing the insights generated by the NDI positions businesses at the forefront of the digital domain, ready to harness opportunities and lead the charge in an increasingly digitised marketplace.


What is the Novus Digital Maturity Index (NDI) and what does it assess?

  • The NDI is a comprehensive tool that evaluates an organisation's digital capabilities across seven key pillars, which are integral to the digital transformation journey.These pillars include Business Alignment, Risk & Compliance, Digital Capabilities, Stakeholder Engagement, Digital Business Strategy, Agile Innovation, and Culture and People, providing a multifaceted view of your digital readiness.

How does the NDI benefit organisations in their digital transformation?

  • By offering a detailed and quantitative assessment, the NDI helps you identify areas of improvement and provides a clear benchmark of your digital maturity against industry standards.Organisations receive a comprehensive report post-assessment, which includes scoring, benchmarking, and a prioritised action plan for digital acceleration, aiding in strategic decision-making.

Why is digital maturity important and what role does NDI play?

  • Digital maturity is crucial for delivering successful digital initiatives, and achieving a high level of digital maturity affords a competitive edge in the modern marketplace.The NDI uses quantitative methods to evaluate the seven pillars of digital maturity, offering a clear picture of an organisation's digital readiness and positioning them to bridge the gap between digital leaders and laggards.

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